Whataburger REtail 2024
Giant Noise
Creative Direction + Executive Producer + Production Designer
THE ASK: Create a mobile first ad campaign for Whatastore.com, Whataburger’s retail website.
THE IDEA: Create a series of mini-campaigns tied to seasonal launches, brand collaborations, and holidays to celebrate the unique, unexpected (and even a little bit odd) connections and common ground.
THE EXECUTION: By generating insight and connection with the Whatastore consumer across social platforms, partnering with influencers, and promoting and driving purchase of key Whatastore products tied to key collabs and launches, we generated impressive results that spread brand awareness and drove sales.
THE RESULT: Our 2024 campaign resulted in 4 mini-campaigns, generated over 300 assets, and saw massive awareness and revenue growth for Whatastore.com.
Campaign 1 - Summer
Summer campaign showcased a family roadtrip to the lake. Shot at Emma Long Park in Austin, TX
Campaign 2 - Fall
Chubbies x Igloo x Staunch Collaboration Campaign. Shot at South Shore Park in Bastrop, TX
Campaign 3 - Studio Evergreen Shoot
Capture evergreen merchandise in a studio setting
Campaign 4 - Holiday
Celebrate Christmas at Grannies with Whataburger Gifts. Shot in Studio Buildout.
