Alie Jackson
AlieJackson_UntitledAmericanSpirit_2017_Full.jpg

ART

Artist Statement

My work examines how the popularity of social media shapes the perception and behavior of ourselves, others, and objects around us. My most recent work experiments with Augmented Reality. By creating augmented abstractions, I’m questioning how people interact with a work when it’s taken outside of their familiar experiences of social augmented reality as beauty filters, cutesy animals, and advertising.

I enable viewers to use my work as a tool to experience my point of view and also interpret and remix it as their own. I’ve noticed that people view and use my work in different ways based on their geographical location, cultural norms, and social media behaviors. Some collaboratively use filters to create new works of video and performance art. Others see them purely to showcase a “vibe” or “aesthetic” when going through their daily social routine.

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Artist Statement

How does capitalism, consumerism, fandom, internet culture, and social media shape human behavior?

My work seeks to answer these questions using various physical and digital mediums like collage, textiles, painting, sculpture, augmented reality, virtual reality, and animation.

Having a background in advertising and commercial art has helped me understand how consumerism, media, and technology influence the culture and behavior of the masses.

My work is the conscious and subconscious output of current events, politics, personal relationships, and social norms and loosely resembles commercial art forms.

I use iconography, advertising, digital content, AR filters, selfies, etc., told through humor, wit, and a playful tone to poke fun at these themes.I have become self-aware and use this as a bit of a coping mechanism as I actively participate in this world.