Dave on FXX

Project C

Creative Lead + Designer + Editor

The Ask: Create a non linear digital campaign that drives new and old fans to pre-premiere viewership on FXX and post-premiere viewership on Hulu.

The Idea: We leveraged the power of emerging technology and social placement to create a unique campaign for our current times. We did this through activations at virtual events like Complexcon, a first to market branded AR beat machine on Snapchat, paid custom ads on TikTok, and relevant digital ad placements like a full page takeover on XXL the day they dropped their infamous Freshman list.