Austin FC 2022 Schedule Launch
Austin FC
Creative Director
The Ask: Create a 360 campaign that Launches Austin FC’s 2022 Schedule and Regular Season Tickets.
The Idea: We delivered the Austin FC 2022 Schedule through the lens of Austin's fandom for live music and events and told through an authentically Austin experience. Our Schedule launch video was an actual music video for Black Joe Lewis and the Honeybears complete with guest cameos, skaters, a rubber chicken and our die hard supporters as fans in the iconic Austin music venue, Hotel Vegas. The schedule was sprinkled into elements found at a live music venue. Our print and digital campaign promoting our single match tickets was inspired by music festival posters.
The Results: We created a non-traditional sports schedule launch campaign that had never been done in soccer. We outperformed our competition and more than doubled engagement on twitter compared to our peer markets.
Full Music Video
:15 OTT Digital Cutdown
:30 Spanish Broadcast Cutdown
Schedule SFX Frames
Organic social: Empty Bar Teaser, Mic Check Teaser, Schedule Home/Away Post
Full Poster
Ticketing Email Marketing
Merch + Wheatpaste
Paid Social
Digital Banners
Creative Director, Executive Producer, Special Effects: Alie Jackson
Director, Camera Operator, Assistant Editor: David Zuccarelli
DP, Assistant Director, Editor: Pie Inciarte
Camera Operator: Danial Khan
Gaffer: Ocotillo Films
Production Designer: Thoa Nguyen
Production Design Assist: Rachel Immaraj
Lead Designer + Photographer: Gabe Phelan
Digital Designer: Stephen Plodinec
Producer + Marketing Coordinator: Alfredo Naim
Talent Buying + Production Support: EPS