Visit Austin Mural Project

Arts + Labor

Concept Creation + Art Direction + Strategy + Augmented Reality

This was a passion project that began early spring of 2019 that was pitched to Visit Austin as a way to help bring visitors in for an outdoor activity and promote and support Austin’s Vibrant Visual Arts and Mural Scene.

Part 1, Instagram Filter Creation: I lead a team that identified a hand full of murals from a diverse group of artists who were established and just starting out their career. After working with Visit Austin to select the final muralists, I brought the murals to life via Spark AR.

Part 2, Mini Doc: We created a Mini Doc, Directed by Dylan Varella, showcasing the selected muralists, a little bit of their background, and their connection to Austin’s Art Community. In addition to the featured murals, we showcased iconic and lesser known murals throughout the Mini Doc and used local bands from various genres as our soundtrack. (coming soon)

Winner: Gold ADDY Award AR Filters