American Horror Story: ?6
digital

Project C

Digital Art Direction + Design

The Ask: For AHS: ?6, keep the theme of the season a mystery until the premiere day.

The Idea: We leveraged multiple classic horror themes to create social media and digital display executions without showing a single second of footage or images of the actors from the new season. 

The Result: The biggest premiere in AHS + FX’s history.

GRAND CLIO AWARD: TV/Streaming Integrated Campaign
Gold District ADDY Award: 10th District, Social Media Campaign
Gold Austin ADDY Award: Austin, Social Media Campaign

Instagram Art Drop:

To tease this piece of Keyart, we created an Instagram mosaic (right) and took it down after an hour to get people talking. A few hours later we dropped the teaser trailer (below).

As a result, this single Keyart look generated over 200k interactions in 12 hours.