Visit Austin Social

Arts + Labor

Art Direction + Illustration + Motion + Photo

The Ask: Create a suite of evergreen photo and video content for Visit Austin’s social channels. We had one month to plan, shoot, and deliver over 60 assets.

The Idea: We wanted to break away from the typical tourism wide shots and landscape photography and give the social content an authentic Austin look and feel. On top of hitting the major Visit Austin brand pillars, we showcased musicians, visual artists, and their favorite places around town.

The Results: In the first month, the Giphy Stickers racked up over 1 Million views! The rest of the content will roll out starting 2020.