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Social Campaign

Project C

Art Direction + Design
Motion Graphics + Editing

The Ask: Season 4 touched on some heavy topics so Amazon wanted to keep the pre-premiere social content fun and light hearted.

The Idea: Multiple video categories focused on each character's personal growth and key themes for the upcoming season.

The Execution: We took the collaged Key Art aesthetic created by artist Amy Guip and applied a unique look to each creative set as intro and end motion graphics. We selected clips from every season and edited them down to show cohesive storylines within themed posts in 30 seconds or less.