Round Rock Express

Arts + Labor

Director + Art Director + Illustrator

The Ask: Create a 30 second broadcast spot and social content for the Round Rock Express during off season with no access to the stadium or players.

The Idea: With limitations of shooting we had to get creative with our approach. We combined existing Round Rock Express photography and audio snippets from the games with graphics and animation to create a stylized, high-energy hype piece. We also wanted to create a modular spot so that it could be cut into smaller loops to post on social.

Pre-Production: We sifted through hundreds of photos and selected the most dynamic imagery that would serve as transition points to turn the players into animated versions of themself. I created the storyboards and worked with the creative director/copy writer to dial in the script.

Post-Production: We brought on Erik Friend to do to sound design. I supervised our post production team to put it all together and version out our modular content for social media.

Winner: Austin Addys

Bronze - Animation, Special Effects or Motion Graphics