Whataburger Holiday Lens

mcgarrah jessee

Snap Lens Consultant + Lens Build

I worked with the McGarrah Jesse Creative team to build an organic and promoted Snap Lens for their Holiday Promotion.

My Roll: I consulted with the team to create a version of their Instagram Filter for Snapchat. I talked through Snap’s best practices and development differences in building for Snap vs Instagram. Once we had a game plan for the Lens, I built out the experience and managed all necessary communications with the Agencies account team and a developer that helped with custom javascript for the project.

The Build: I built a marker snow globe experience to use on targeted user’s Whataburger bag, french fry, and drink packaging. Since we were creating an organic lens too, I built a snow globe that works on the selfie camera with user’s head so that more people could use the lens without packing.